When you’re ready to take your company to the next level, international expansion may be a logical next step to take. And while you may be tempted to simply copy and paste your existing marketing tactics, it can set you back in the long-term. Every country and individual markets within those countries are uniquely different. Just look at our home country of the United States as an example. What resonates with buyers in the Deep South may not work in the Pacific Northwest. And what makes sense to those in Southwest might not work in New England. That’s why a tailored marketing strategy is necessary to effectively communicate with your customer base. So how do you go about designing a specialized approach for a new country? From our years of dealing in international commerce, we’ve seen that if you follow some of these simple steps and you’ll be well on your way to making an impact with your brand no matter where you grow. Leverage Technology First and foremost, you need to understand how people in your target market consumer information. Is there reliable Internet access? Which social media platforms are your potential customers engaged on? Is print media still important there? By factoring in technology and leveraging it where appropriate, you’ll be able to connect quickly with a new audience in a more cost effective manner. Adapt to the Language and Culture This should go without saying. You need to speak to new customers in their language. Just because your home base of operations is in the United States, for example, does not mean that everyone in your intended target market speaks English. With this in mind, be prepared to use translation services or bring on new staff to ensure your message being received is coherent and compelling. Furthermore, learn the general customs, holiday, mannerisms and what customers expect out of a positive consumer experience. Outsource when Necessary Local help can make all the difference when you’re crossing borders and expanding a business globally. You may find that language barriers and cultural difference make it difficult to create an effective strategy. That’s why you should always consider hiring a local agency or partner to help you identify opportunities for business success. Keep an eye on the Competition How is your competition doing in the market? How do they talk to their customers? What’s unique or disruptive about their practices? By examining their approach, you can learn not only from their successes, but also their failures. Move your cargo with a Trusted Source It goes without saying that your product is ultimately what defines you, no matter how strong your marketing push might be. So when you’re ready to move into another country, consider using a trusted freight forwarder such as ourselves, Merco International, who can help with all the logistics of transporting your goods from one country to another safely and securely. With research, preparation, and creativity, you can reach the customer base that will make your international expansion a success. Merco International has the experience, logistics infrastructure and global network to move your freight across towns, across countries and across continents. Whether you need to deliver dangerous goods such as fireworks for a worldwide music tour, or bulk commodities and specialty items, contact Merco International at 305-471-9009 or visit mercointernational.com for an absolutely free consultation to learn more about your options.
Confused about moving cargo overseas? The difference between a successful shipment and a logistics nightmare lies in choosing the right freight forwarding partner. Not all providers are created equal, and there are critical traits you must know before entrusting your valuable cargo to any company. Discover what separates a true logistics partner from just another vendor.
Planning to expand your business internationally? Copying and pasting your existing marketing strategy could be your biggest mistake. Every market demands a uniquely tailored approach—what works in one region can completely fail in another. From leveraging local technology to understanding cultural nuances, discover the critical steps that separate successful global expansion from costly failures.
Not all freight forwarders are created equal. While global brands rely on freight forwarding companies to move products worldwide, choosing the wrong partner can derail your supply chain and cost you thousands. From tracking capabilities to carrier relationships, there are five critical factors you must evaluate before trusting any company with your valuable cargo. Learn what separates industry leaders from the rest.
Most shippers don't realize the technology behind seamless logistics—until something goes wrong. A Transportation Management System (TMS) is the invisible engine that powers modern freight forwarding, automating everything from carrier selection to route optimization. By leveraging advanced TMS capabilities, freight forwarders can slash costs, improve delivery times, and provide real-time visibility that manual processes simply can't match. Discover how this technology transforms logistics operations.
A serious container ship fire occurs every nine days—and the problem is getting worse. With 250 fire incidents recorded in 2024 alone, the highest total in a decade, undeclared cargo is putting lives at risk and costing the industry tens of millions annually. Yet only four containers per 100,000 are inspected for dangerous goods. Why is so little being done to stop this deadly trend?
Ocean or air freight? The wrong choice could cost you thousands or leave your shipment stranded. While air freight delivers in days and ocean freight saves money, the decision isn't always obvious. From perishable goods to hazardous materials, key factors determine which mode keeps your cargo safe and your budget intact. Learn how to make the right call every time.
One contract or many? This decision could save—or cost—you thousands in shipping fees. Multimodal and intermodal shipping sound similar, but the difference between them affects everything from your administrative workload to your ability to pivot mid-shipment. Most shippers choose wrong simply because they don't understand the contract implications. Discover which approach gives you control, flexibility, and the best value for your cargo.
"What's your best rate?" This question is impossible to answer without critical information. Most shippers don't realize that vague details lead to inaccurate quotes—and costly surprises later. From commodity classification to destination specifics, four essential details determine whether you'll get a reliable quote or waste weeks renegotiating. Learn what freight forwarders really need to give you an accurate price the first time.
Without freight forwarders, global supply chains would collapse—yet most businesses underestimate their true value. Beyond simply moving cargo, freight forwarders leverage buying power, expertise, and global networks that individual shippers can't access alone. From negotiating rates that save thousands to navigating complex compliance requirements, five critical capabilities separate freight forwarders from basic carriers. Discover why the best logistics partners are worth their weight in gold.
Get expert guidance on international shipping and logistics solutions tailored to your needs
Merco International is a freight forwarding and logistics company, with more than 30 years of experience whose specialty is moving delicate cargo with priority for the goods that require extreme care.
11800 N.W. 102 nd Road - Medley, FL 33178 - Suite # 1
+1 (305) 471-9009
Mon — Fri: 9AM — 5PM
11800 N.W. 102 nd Road - Medley, FL 33178 - Suite # 1
+1 (305) 218-6091
Mon — Fri: 8AM — 4PM